Purchase in instalments

In August 2009 "Obuv Rossii" launched the project "Purchase in installments": at first as a test mode in Novosibirsk and Omsk. Since September 2010 to the project were connected all regions of the chain. "Obuv Rossii" itself gives buyers the opportunity to buy footwear in installments, fully escorting clients at all stages.

"Purchase in installments" - a unique project which has no analogues in the Russian retail market. "Obuv Rossii" "from the very beginning" constructed an analogue of the banking system. Support of the customers who buy footwear in istallments is totally automated on the program “1 C 8”. The company has developed its own unique scoring system, which allows the seller on the spot in the store to assess the creditworthiness of the customer. To make the purchase in installments required two documents, the procedure itself takes 15 minutes.

Payment in installments is available to customers for a period of 5 months, the purchase price must exceed 1000. 16% jf customers who purchased footwear in installments have already applied to the service 2 or more times.

Prospects for the development of the project:

•Integration with CRM.

• The introduction of individual limits based on credit histories.
• Introduction and maintenance of various activities in installments.
• Improving management of sales in installments.