Business areas

  • Retail sale of footwear and related products
    Obuv Rossii is one of the largest footwear retailers in Russia. The company develops five core retail brands, offering a wide range shoes as well as related products.
  • Omnichannel sales and e-commerce

    In March 2014, Obuv Rossii entered the e-commerce market. Nowadays the company operates five online stores: westfalika.ru, emilia-estra.ruwestfalika-home.rulisette.me and Rossita.com


  • Financial services
    Obuv Rossii offers customers a wide range of financial services such as payment by instalments, cashloans, cash payments etc. These services attract new traffic of customers to the stores, increase cross-sales and have a positive effect on average purchase size. 

  • Production of footwear
    Obuv Rossii footwear production is based in Novosibirsk and Berdsk, Novosibirsk Region. Currently, Obuv Rossii produces shoes using all main methods of sole attachment. Production facility area exceeds 5,000 sq. m. 


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