• Leadership
    Leadership
    Ranks among the top 2
    largest companies
    in Russia by number
    of shops
  • Manufacture
    Manufacture
    New materials, advanced technologies 
    and automation of production
  • High efficiency
    High efficiency
    Included in RBC rating 
    "Top 50 fastest growing 
    companies of Russia" (November 2015)
  • Innovative technologies
    Innovative technologies
    New brands and formats 
    the development of product range innovative services
  • Marketing
    Marketing
    Global promotional campaigns

News

 

Video

  • Obuv Rossii Video Presentation
  • Footwear manufacture of Obuv Rossii in the Novosibirsk region
  • Summer fashion looks by Westfalika 2017
  • Press-tour 2016
  • Siberian Running Festival 2015
10 bln RUB
is the company revenue in 2016
1,2 bln RUB
is the company net profit in 2016

Basic business-directions

  • Retail sale of footwear and related products
    Obuv Rossii is one of the largest footwear retailers in Russia. The company develops five core retail brands, offering a wide range shoes as well as related products.
  • E-commerce
    In March 2014, Obuv Rossii entered the e-commerce market. The company operates five online stores: westfalika.ruemilia-estra.ruwestfalika-home.rulisette.me and Rossita.com. New sales channels enable the company to utilize its offline retail infrastructure, extend its sales geography and attract new customers.
  • Financial services
    Obuv Rossii offers customers a wide range of financial services such as payment by instalments, cashloans, cash payments etc. These services attract new traffic of customers to the stores, increase cross-sales and have a positive effect on average purchase size. 
  • Production of footwear
    Obuv Rossii footwear production is based in Novosibirsk and Berdsk, Novosibirsk Region. Currently, Obuv Rossii produces shoes using all main methods of sole attachment. Production facility area exceeds 6,000 sq. m. 
Sales Geography
Company's retail chain has more than
500 stores
The stores are presented in more than
100 cities

Our brands

Westfalika

Westfalika is the main retail chain operated by Obuv Rossii Group and one of the most famous brands on the Russian shoe market. Today, the Westfalika chain consists of over 300 stores located across over 100 Russian cities. The chain operates mono-brand stores and specializes in the mid-price segment of the shoe market.  

Westfalika is shoes of European style, which is characterized by elegance, beauty and comfort. Westfalika shoes are only made of genuine leather and natural fur. Every season Westfalika offers actual collections that meet requirements of the main fashion trends. Westfalika is casual urban shoes.  

Peshekhod

Peshekhod is a multi-brand shoe supermarket chain offering a wide range of shoe types for various customer needs. Currently, Peshekhod operates more than 45 stores located across a number of large cities in Siberia and the Urals. 

Peshekhod increases the effectiveness of the Westfalika chain, playing the role of its stock centre. The area of Peshekhod stores is 200-300 sq m, free display of goods is used in the salesroom. Such store format is perfect for sales.

S-TEP

S-TEP is a Russian brand of female and male comfortable footwear. Since its establishment in 2000, S-TEP has used advanced German molding technology enabling the production of sturdy, light and comfortable shoes ideal both for everyday wear and outdoor activities.

The S-TEP footwear is manufactures at the Obuv Rossii factory in the Novosibirsk region.

Emilia Estra

Emilia Estra is a footwear retailer operating in the mid-priced segment of the market. A combination of brightness, elegance and originality makes Emilia Estra footwear perfect for 25-30 year-old women. 

The range of Emilia Estra stores includes fashionable women shoes made of natural leather and accessories under the same brand.


Rossita

Founded in 1992, Rossita has become one of the most recognizable retail chains in the regions of Ural and Siberia. Currently, Rossita operates over 40 stores in seven Russian cities.

Collections of Rossita combine fashion, quality and comfort, this being the reason of high popularity with the customers. All shoe models are made of high quality materials according to state-of-the-art technologies.

Lisette

On the shoe market since 2002, Lisette has grown to be a widely-recognized brand in many Russian regions . The company’s retail chain consists of over 40 stores.

Lisette has the French style in the shoe design – sophisticated, light and feminine. 
ALL.GO

All.go is a casual brand introduced to the market in spring-summer season of 2014. The brand’s collections include summer, beach and garden-style shoes made of EVA materials as well as sneakers.

New models All.go are produced at the company’s factory in Novosibirsk and at the partner enterprises in outsourcing.

The sales of the joint products were more than 2,25 bln RUB in 2016
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